New Brand Positioning for GIGALIGHT
Shenzhen, China, February 12, 2022 – GIGALIGHT announced the launch of a new brand positioning, Open Optical Network Device Explorer, and revised the company’s brand value culture.
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Open Optical Network Device Explorer means the predictability and cooperation for the future open network development, which is a kind of self-encouragement and encouragement. Throughout the history of GIGALIGHT’s development, GIGALIGHT has always accurately grasped the direction of product and technology with a keen perspective and market insight and has developed a series of easy-to-use and economical optical network middleware, including active optical cables (AOC), passive copper cables (PCC), pluggable optical transceivers, pluggable coherent optical modules and subsystems, passive optical devices, etc. These products are widely installed in the global optical network by more than 300 small and medium-sized customers worldwide.
Open Optical Network Device Explorer means more inclusiveness in brand culture. GIGALIGHT is a sentimental enterprise and adheres to the Confucian values of openness, inclusiveness, and practical application.
Open Optical Network Device Explorer means adhering to the business principles of differentiated development, moderate competition, or opt-out.
Open Optical Network Device Explorer means not being afraid of difficulties in technological development and continuing to decouple design innovations in open optical devices and open subsystems. Provide the most compatible and economical products and solutions for open optical network platforms.
Open Optical Network Device Explorer means making original and ideological contributions to the development of the industry, which is the meaning of existence for GIGALIGHT.